ISPT, the property fund manager, is a long-term partner and sponsor of the Mother’s Day Classic event, which raises much-needed funds for breast and ovarian cancer research.
The brief
On Sunday 12 May, at the official event villages in Melbourne and Sydney, ISPT joined the many thousands of participants walking or running to put their foot down to fund research, with bustling activities to show their support and commitment to creating a positive impact.
We were brought on board to photograph and video this special event.
An iconic day
The Mother’s Day Classic is a much-loved event, filled with passion and enthusiasm from both organisers and participants.
Our aim was to capture the excitement and commitment on the day, highlighting both ISPT’s involvement and the scale of such a large public fundraiser. The ISPT activation included interaction between team members and the public, such as free photos with a social media cut-out frame, exercise bikes to “blend” free smoothies, and giveaways such as bracelets and bandanas, all of which we recorded on camera and video.
The final result
We captured an extensive gallery of high-resolution, edited images, along with a polished 30-second highlight reel.
It was an incredible event to be part of, and it was our pleasure to support ISPT in their partnership.
You can view our highlight reel below: