May 22

Case Study: ISPT Mother’s Day Classic

ISPT, the property fund manager, is a long-term partner and sponsor of the Mother’s Day Classic event, which raises much-needed funds for breast and ovarian cancer research. 

The brief

On Sunday 12 May, at the official event villages in Melbourne and Sydney, ISPT joined the many thousands of participants walking or running to put their foot down to fund research, with bustling activities to show their support and commitment to creating a positive impact. 

We were brought on board to photograph and video this special event. 

An iconic day

Front on photo of the crowd walking the Mother's Day Classic, many dressed in pink

The Mother’s Day Classic is a much-loved event, filled with passion and enthusiasm from both organisers and participants. 

Our aim was to capture the excitement and commitment on the day, highlighting both ISPT’s involvement and the scale of such a large public fundraiser. The ISPT activation included interaction between team members and the public, such as free photos with a social media cut-out frame, exercise bikes to “blend” free smoothies, and giveaways such as bracelets and bandanas, all of which we recorded on camera and video.  

Kids cycling on exercise bikes in front of ISPT tent

A group posing in the social media cut-out frame

The final result

We captured an extensive gallery of high-resolution, edited images, along with a polished 30-second highlight reel.  

It was an incredible event to be part of, and it was our pleasure to support ISPT in their partnership.  

You can view our highlight reel below:


Event Video, Photography, Video Production

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