Case Study: Muscle Republic Event Photography

On Thursday 14 August, fitness trainers and ambassadors @ttorisstory and @fitwithlilyy launched their Raw Reality capsule collection in partnership with Muscle Republic. 

Set against the stunning backdrop of the Lakeside Pavilion in Albert Park, the launch was bursting with energy, positivity, and the strong sense of community that defines the brand – and we were there to capture it all.

The brief

The event was thoughtfully curated, from inspiring speaking sessions and a guided workout to goodie bags and a catered lunch. 

Our role was to photograph all aspects of the event, from the early moments of room setup to guest arrivals, keynote speakers and workout sessions, not forgetting the finer details like branded gift bags, the photo booth, and the capsule collection itself.

On brand photography

For this shoot, it was essential to reflect the heart of the Raw Reality brand: authentic, vibrant, and full of life. We aimed to capture candid, in-the-moment shots that showcased real connection between the ambassadors, brand partners, and the fitness community.

On the day

The Lakeside Pavilion, with its open layout and soft natural light, was the perfect setting for this dynamic event. Our photographer arrived fully equipped with a range of lenses for varied compositions and perspectives, as well as an on-camera flash to adapt to any lighting changes throughout the day.

Most importantly, we always focus on making everyone feel comfortable in front of the camera. Whether capturing a speaker mid-sentence or someone striking a pose at the photo booth, we pride ourselves on creating a relaxed environment that lets people shine naturally.

The results 

Our service included professional editing with a selection of 20 of the best shots delivered the same day, with the remaining images delivered the following day. 

We loved being part of such a meaningful event and were proud to help bring its energy to life through photography.